Atar Capital Adds Brett Crowell, Esq., to the Team as Director 

Global private investment firm will leverage Crowell’s legal, taxation expertise to support its best-in-class transaction due diligence and operations 

LOS ANGELES, CA – Atar Capital is pleased to announce that Brett Crowell has joined the team as a Director. Brett will play a pivotal role in enhancing the firm’s financial and commercial due diligence processes and will enable Atar Capital to seamlessly cover all aspects of transacting and managing its portfolio companies. 

Brett brings a wealth of experience to Atar Capital, having co-led the M&A tax practice at GHJ, where he advised on both buy-side and sell-side domestic and cross-border transactions. At GHJ, Brett not only demonstrated his prowess in the M&A realm but also led a practice that introduced innovative client services and provided essential internal tax support.  

“Having Brett’s expertise as an attorney, taxation expert and transactional counsel will enable Atar Capital to conduct deals with speed and certainty as well as having all the major disciplinaries in house for managing our portfolio companies,” said Cyrus Nikou, Founder and Managing Partner at Atar Capital. “We look forward to the impactful contributions Brett will undoubtedly make to Atar Capital’s continued success and growth.” 

Brett began his career at Armanino LLP, where he served as a law firm management consultant before transitioning into a federal estate, gift, and trust tax specialist role. Brett is a licensed attorney in the State of California, with a J.D. and LL.M. in taxation from the University of San Diego School of Law and a B.A. from the University of California, Santa Barbara. 

About Atar Capital  

Atar Capital is a global private investment firm that benefits from 80 years of combined buy-out, investing and portfolio company management experience. The firm’s principals have collectively completed over 90 private equity transactions across eighteen countries worldwide. Atar Capital specializes in complex carve-outs, corporate divestitures and turnarounds of high-potential businesses and is a collaborative partner to sustainable and purpose-driven companies that can make a valuable and positive impact on the world. Headquartered in Los Angeles, Atar Capital’s best-in-class business development, M&A and operations capabilities enable its portfolio companies to unlock their full potential. For more information, visit www.atarcapital.com

Atar Capital Promotes Ammar Misto to Vice President

LOS ANGELES, CA – Atar Capital today announced the promotion of Ammar Misto to Vice President. In his new role, Misto will take on an expanded role with the firm, which serves as a testament to his exceptional skills and contributions to the firm.

As Vice President, Misto will lead internal operations for the business development team and continue to play a key role in supporting the daily activities of the firm. He will also provide strategic counsel to the senior leadership team regarding deal origination, evaluation, and qualification for new acquisition opportunities.

“As we continue to navigate the evolving investment landscape, Ammar will play a pivotal role in shaping the future of Atar Capital. We are confident in his ability to foster growth initiatives to ensure that we remain at the forefront of strategic business development,” said Cyrus Nikou, Founder and Managing Partner at Atar Capital. “Ammar’s dedication to excellence will undoubtedly help in accelerating Atar’s overall business goals.”

Previously, Misto served as Associate and Senior Associate at Atar Capital. Prior to joining the firm, Misto held positions at Avitas Wealth Management, spearheading the raise of the firm’s inaugural fund of funds and Harvey & Company, where he focused on buy-side mandates across the Industrial sector. Ammar holds a B.A. in Economics and Organizational Studies from Pitzer College, a member of the Claremont Colleges.

About Atar Capital

Atar Capital is a global private investment firm that benefits from 80 years of combined buy-out, investing and portfolio company management experience. The firm’s principals have collectively completed over 90 private equity transactions across eighteen countries worldwide.

Atar Capital invests in both performing and underperforming lower middle market businesses that exhibit potential for revitalization, operational performance improvement, and growth. The firm specializes in corporate divestitures, complex carve-outs, and turn-around situations across a wide range of industries and geographic markets, with a focus on North America and Western Europe.

Headquartered in Los Angeles, Atar Capital’s best-in-class business development, M&A and operations capabilities enable its portfolio companies to unlock their full potential. For more information, visit www.atarcapital.com.

Nikou Family Field Celebrated at Sierra Canyon School

Cyrus and Maryam Nikou Cut Ribbon During Dec. 21 Field Grand Re-Opening 

LOS ANGELES, CA – When Atar Capital Founder and CEO Cyrus Nikou and his wife Maryam see an opportunity to contribute to causes close to their hearts, they jump at the chance. The latest example of the couple’s generosity was witnessed at a Dec. 21, 2023 ribbon cutting at Sierra Canyon School, where the Lower School celebrated the grand re-opening of the newly refurbished Nikou Family Field. 

“The word ‘philanthropy’ comes from two Greek words – philein, meaning to love, and anthropos, meaning humankind,” said Jim Skrumbis, Head of School, Sierra Canyon School. “The generosity of the Nikou family will have a lasting impact on our community, providing a space for our students to play, learn and thrive for generations to come.” 

The Nikou family’s donation helped to refurbish one of the school’s primary sports fields which will enjoyed by Pre-K-12th Grade students. The ribbon-cutting event also included the grand opening of the Lower School’s new state-of-the-art Multipurpose Gymnasium.    

“There was an opportunity to contribute in a very meaningful way at the school and we took the opportunity to impact the school’s community for generations to come,” said Cyrus Nikou, a member of the Board of Trustees since 2021. 

Sierra Canyon School is a private, independent, non-sectarian, co-educational, college preparatory school for students in grades Pre-Kindergarten through 12 located in Chatsworth, California.  

About Atar Capital 

Atar Capital is a global private investment firm that benefits from 80 years of combined buy-out, investing and portfolio company management experience. The firm’s principals have collectively completed over 90 private equity transactions across eighteen countries worldwide. 

Atar Capital invests in both performing and underperforming lower middle market businesses that exhibit potential for revitalization, operational performance improvement, and growth. The firm specializes in corporate divestitures, complex carve-outs, and turn-around situations across a wide range of industries and geographic markets, with a focus on North America and Western Europe. 

Headquartered in Los Angeles, Atar Capital’s best-in-class business development, M&A and operations capabilities enable its portfolio companies to unlock their full potential. For more information, visit www.atarcapital.com

An Astronomical Milestone: phade® Has Replaced 1 Billion Plastic Straws with a Sustainable Marine Biodegradable, Home and Industrial Compostable Alternative

Eliminating enough plastic straws from the planet to reach halfway to the moon, phade® manufacturer WinCup, Inc. aims to get all the way there and beyond in its battle against plastic pollution

STONE MOUNTAIN, Ga. (March. 16, 2023) – The planet is free from 1 billion petroleum-based plastic straws thanks to being replaced by phade®, the world’s first marine biodegradable, home and industrial compostable drinking straw. WinCup Inc., phade’s® manufacturer, announced today that the company has sold 1 billion phade® straws, enough to reach halfway to the moon if lined up end to end. With customers’ help, the company now aspires to “reach the moon” and beyond as it works to replace billions of traditional plastic straws.  

“JFK famously said that NASA accepted the mission to reach the moon not because it was easy but because it was hard,” said Michael Winters, WinCup President, and Chief Revenue Officer. “The same can be said for our commitment to develop phade® as the most sustainable alternative to traditional plastic straws. The planet is facing a serious crisis with plastic pollution and consumers around the world expect manufacturers to provide meaningful sustainable solutions. phade® is the solution that can help to minimize plastic pollution in the straw category.”

Made with PHA (polyhydroxyalkanoate), a meaningful new biopolymer derived from the fermentation of canola oil, phade® straws maintain the feel and user experience of traditional plastic straws but will safely biodegrade and return to nature quickly. phade® has become popular among consumers as well as major restaurant and hospitality brands, professional sports venues, airports, and other retail outlets nationwide. 

The development of phade® involved a rigorous testing and certification process. TÜV AUSTRIA, a globally recognized independent third-party certifying body, certified phade® as both industrial and home compostable in a matter of months. TÜV also certified the material from which the phade® straw is made as marine biodegradable. Additionally, the Biodegradable Products Institute Inc. (BPI) has certified phade® as industrial compostable.

“Unlike with petroleum-based straws – which take hundreds of years to biodegrade – phade® straws generally biodegrade in a matter of months in environments where bacteria are present and can use PHA as a food source,” explained Brad Laporte, WinCup’s Chief Executive Officer. “That means to date a billion phade® straws have been manufactured and have either safely returned to nature or will in a matter of months rather than polluting the environment for centuries. Solutions like phade® have emerged as a vital weapon in the fight against plastic pollution, and we at WinCup have only just begun.” 

WinCup, a leader in food service products manufacturing, has won numerous awards for the development of phade®, including the 2020 Innovation in Biopolymer Award from the Plastics Industry Association, and the 2021 Innovation in Foodservice Award for Sustainability Solutions from the National Restaurant Association. phade® was also recognized as a finalist or honorable mention in 4 out of 5 categories in Fast Company’s 2021 World Changing Ideas Awards. 

WinCup’s focus on sustainable solutions was bolstered in September 2020 when Los Angeles-based global private investment firm Atar Capital acquired the company. Among Atar’s core principles is a commitment to sustainability and investing in companies that work toward protecting the environment. 

About WinCup, Inc. and phade® 

WinCup, Inc. is headquartered in Stone Mountain, Georgia, and is a leading manufacturer of traditional and Eco-Friendly disposable cups, bowls, containers, lids, and straws. The company’s eight manufacturing locations are committed to high-quality products and superior customer service. To learn more, please visit www.wincup.com and www.phadeproducts.com.  

Keypoint Intelligence Announces Partnership with Agile Cybersecurity Solutions (ACS) to Offer Security Risk and Assessment Testing and Advisory Services

October 11, 2022

Keypoint Intelligence and Agile Cybersecurity Solutions (ACS) are pleased to announce they have entered into a strategic partnership, combining Keypoint Intelligence’s independent hands-on testing, lab data, and extensive market research, with ACS’s elite team of cybersecurity professionals.

With security being an ongoing challenge for all organizations, protecting vital assets and determining the appropriate level of security is crucial to ensure companies maintain business continuity and reduce overall risk. The Keypoint Intelligence-ACS partnership brings together a range of comprehensive security assessments, testing, and deployment offerings to help clients uncover vulnerabilities.

“Cybersecurity continues to be one of the biggest areas of concern for our clients and their customers,” commented Anthony Sci, President & CEO of Keypoint Intelligence. “Our partnership with ACS is a very powerful combination. We can help OEMs determine security risks present in their A3/A4 print devices through our testing and security validation services, and now with ACS are able to perform our security penetration test on any IoT device in addition to providing full IT cybersecurity services to our channel partners and their clients.”

“ACS is excited to partner with Keypoint Intelligence to deliver elite cybersecurity services,” stated Carlos Fernandes, Chief Executive Officer at ACS. “Our ACS Cyber SEALs possess the experience and tradecraft necessary to solve the biggest cybersecurity challenges. We are proud of our participation in remediation activities of many high-profile breaches impacting our nation’s cybersecurity, through the Department of Defense and Intelligence Community, over the past 10 years. Bringing this elite cybersecurity experience to Keypoint Intelligence’s clients, in addition to our unique vendor-agnostic and product-agnostic approach, marks another step forward toward a safer and more secure digital future.” 

By connecting Keypoint Intelligence’s and ACS’s expert teams, the collaboration will utilize proprietary toolsets, along with the latest threat intelligence and advanced countermeasures, to help build effective security programs that protect and enhance business operations.

Combined security services will include:

  • Office Hardware Penetration Testing
  • Office Hardware Device Management Policy Compliance Testing
  • IoT Device Penetration Testing
  • Security Validation Benchmark Seal
  • Security Integrity Audit
  • Security Network Monitoring Services
  • Security Assessments for Insurance Premiums
  • Virtual CISO Consulting Services

For more information on the partnership and service offerings, please visit keypointintelligence.com/security or listen to our podcast discussion here.

CONTACT
Jamie Bsales
+1 973-434-7189
jamie.bsales@keypointintelligence.com 

Keypoint Intelligence Announces the Acquisition of Karstedt Partners, LLC 

Fairfield, NJ (September 20, 2022) – Keypoint Intelligence is pleased to announce that it has acquired Karstedt Partners, LLC of Eden, New York. The transaction enables Keypoint Intelligence to accelerate product development efforts to serve all facets of the packaging supply chain that is under extreme pressures to come up with new products and practices over the next decade.  

Founded in 1996, Karstedt Partners, LLC has been a trusted source for insights, innovations, and consulting services to constituents in all sectors of the consumer products and packaging supply chain.  

“As part of the Keypoint Intelligence family and using the extensive tools and capabilities of their extremely talented team of researchers and analysts, Karstedt Partners will be able to have an even greater impact on the industry that we love so deeply,” said Kevin Karstedt, CEO and Founder.  “My partner Jeff Wettersten and I are very pleased to be able to expand the level of consulting and information sharing to an extended range of clients in an industry that is experiencing unprecedented challenges in supply chain and technology disruption.” 

Anthony Sci, President and CEO of Keypoint Intelligence, said, “We are excited about the growth opportunities and expansion of our offerings in the packaging and labels market. Combining Keypoint Intelligence’s focus on improving business goals and increasing bottom lines with Karstedt Partners’ unbiased analysis and assessments of the ever-changing landscape of digital package printing is a powerful combination and will allow us to further serve our customers.” 

About Keypoint Intelligence 
For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector. 

About Karstedt Partners, LLC 
Since 1996 Karstedt Partners, LLC has been a trusted source for insights, innovations, and consulting services to constituents in all sectors of the consumer products and packaging supply chain. Brand Owners, Graphic Service Providers, Package Printers, and OEMs have counted on Karstedt Partners counsel and guidance with developing efficient and effective workflows and tools aimed at improving time-to-market and product quality. Building on a corporate reputation of being both visionary and pragmatic, Karstedt Partners offers insightful and actionable guidance to companies looking to; use existing technologies in innovative ways, build new processes or solutions and bring them to market, validate business and technology prospects. 

Could two Georgia companies help solve the plastic crisis?  

Our portfolio company, WinCup, was highlighted in the Atlanta Journal-Constitution for their revolutionary efforts to halt the global plastic crisis.

The article provides more information about how the Phade Straw works, and how this signature product of theirs is an industry game-changer.

WinCup is a forward-thinking company that understands that many of our old methods of environmental consciousness are outdated and inadequate. Atar is honored and proud to have them profiled in this piece, and we are excited to see where their journey will go next.

https://www.ajc.com/news/could-two-georgia-companies-help-solve-the-plastic-crisis/E2RDA46WIZHTNNMCTHQOHK4ZKM/

Cyrus Nikou Highlighted by LA Business Journal for Recent Achievements with Atar

Our founder and managing partner, Cyrus Nikou has been highlighted as a top “Leader of Influence” by the LA Business Journal, as well as receiving the honor of being one of the 500 most influential people in all of Los Angeles, also by the LA Business Journal.

The LA Business Journal is a highly respected publication in the business world. So much so that earlier this month, they received a Silver award for Best Newspaper at a nationwide, independently-judged journalism competition.

We are honored to have our very own Cyrus Nikou highlighted in these ways, as it gives vindication and public exposure to our holistic growth as a firm since opening our doors in 2016.

We can’t wait for what the future holds for Atar, and we are lucky to be led by one of the best in the business.

https://labusinessjournal.pressreader.com/los-angeles-business-journal-500/20220620 (70th page)

Atar Capital Completes Sixth Bolt-on Acquisition for Portfolio Company, Pathways Health and Community Support

Los Angeles, CA—May 10, 2022—Atar Capital, a global private investment firm, announced a sixth acquisition through its portfolio company, Pathways Health and Community Support, LLC (Pathways), with the closing of Psychological Assessment & Intervention Services, Inc. (PAIS). The definitive agreement for the acquisition was originally signed in December 2021. This acquisition allows Pathways to expand its footprint into West Virginia where PAIS currently serves clients in 29 out of 55 counties that are supported by 7 regional offices. Terms of the agreement were not disclosed.

PAIS offers person-centered home and community-based services, including direct services and case management for individuals with developmental disabilities (IDD) and their families, along with psychological assessment and general outpatient therapy services for children and adults. The organization’s programs and services align well with those offered by Pathways, making it possible for Pathways to offer a broader range of behavioral health services in more communities.

Pathways has an active presence in 20 states and the District of Columbia. Led by Jill Winters, Pathways’ CEO, the organization employs a team of 5,000+ dedicated staff members working to create healthier communities with programs that include counseling, IDD, telehealth, autism, case management, therapeutic foster care, parent education, supportive employment and substance use. The company also offers employer-based programs through Pathways at Work, a series of customized workplace health and well-being seminars, webinars and other resources for employees.

Winters said, “Atar Capital’s continued guidance and investment in our growth is making it possible for Pathways to broaden the scope of essential behavioral health and wellness services across the country for people struggling with critical life challenges. We look forward to expanding those resources with this latest acquisition.”

Cyrus Nikou, founder and managing partner of Atar Capital, said, “We continue to be excited about the growth prospects ahead for Pathways. This latest acquisition of PAIS, in addition to the five other bolt-on companies acquired for Pathways over the past two years, significantly expands the organization’s footprint and range of services. It is a clear testament to Atar Capital’s mission and commitment to supporting the growth of its portfolio companies.”

Atar’s investment team for the transaction included Atar Capital’s Founder and Managing Partner Cyrus Nikou, Senior Managing Director Robert Lezec, Managing Directors Stanley Huang and Vijay Mony and Director T.J. McCaffrey.  Dykema provided legal counsel to Atar Capital.

About Atar Capital
Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its portfolio companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit www.atarcapital.com.

About Pathways
Pathways Health and Community Support, LLC is one of the largest providers of behavioral and mental health services in the United States. Originally founded in 1997 as Providence Service Corporation, and subsequently acquired by Atar Capital in 2018, Pathways’ mission is to improve the lives of people by inspiring personal growth, health and wellness. The organization offers a full spectrum of social services and behavioral health solutions, including mental health support, youth and family services, adult services and prevention services, to clients in their homes or through telehealth and community-based resources. The company also offers employer-based programs to help employees manage stress, anxiety and other behavioral health challenges through Pathways at Work,a series of customized workplace health and well-being seminars, webinars and other resources for employees.

 For more information visit www.pathways.com.

Media Contact:
Patricia Kilgore
Sterling Kilgore, Inc.
630-567-9379
pkilgore@sterlingkilgore.com

Atar Capital Contact:
T.J. McCaffrey
Atar Capital
310-870-0808
tjmccaffrey@atarcapital.com

Solero Technologies Announces New Chief Executive Officer, Dr. Donald R. James

Detroit, Michigan – March 15, 2022 – Solero Technologies, a leading global supplier of
transmission solenoids, engine solenoids, stop-start accumulators, and hydraulic control
modules, has hired Dr. Donald R. James as the company’s new CEO. Dr. James will oversee
Solero Technologies’ sales and engineering center in Detroit, as well as manufacturing
operations in Water Valley, Mississippi. Additionally, he will be responsible for the strategic
direction of the company and ensuring long-term profitable growth. Don will be based in
Michigan with the team in Detroit.

Solero Technologies, formerly BorgWarner North American Controls, was acquired by Atar
Capital in December 2021. Ramzi Hermiz, a transformational automotive industry leader, served
as interim CEO since that time and will continue with the company as a Board Director.

“Don’s years of success in business and technology along with his extensive automotive
industry experience will make him a tremendous asset to the Solero Technologies team,” said
Hermiz. “His expertise will be critical to driving greater innovation within Solero, expanding our
reach to new markets and maintaining our commitment to sustainability.”
Dr. James has more than 24 years of leadership experience in the automotive industry,

domestically and abroad. Prior to joining Solero Technologies, he served as the president of the
Americas and an executive committee member at Joyson Safety Systems, where he facilitated
the merger of Takata and Key Safety Systems into Joyson, while developing strategic initiatives
to drive profitability and growth.

In addition, Don served in a variety of leadership positions at Continental AG in both North
America and Europe; most recently as vice president of North America for the company’s
Hydraulic Brake Systems. At Continental, he led the launch of new facilities in Mexico and
established the company’s commercial vehicle market strategy leading to substantial market
growth. He was awarded two Silver Awards; one for ‘Top Turnaround Project in North America’
and the other for ‘Excellence in Project Management & New Business Development’.

“With Solero’s strong reputation of product innovation and manufacturing, I am excited to work
with our employees, customers, suppliers and community to elevate Solero’s product reach
within and outside the automotive industry,” added Dr. James.

Don earned a bachelor’s in economics from the University of Michigan; and both a master’s in
business administration and a doctorate in business administration and sustainability from
Lawrence Technological University.

About Solero Technologies
Solero Technologies is a leading global supplier of transmission solenoids, engine solenoids,
stop-start accumulators, and hydraulic control modules. Our capabilities include advanced
design, prototyping, development, and manufacturing combined with a strong intellectual property portfolio across product categories. We have built an acclaimed reputation for
developing and delivering quality solenoid products to automotive OEMs, the aftermarket and
other industrial sectors. Our industry-leading solenoid products are critical to the optimal
performance of vehicles today and tomorrow. The company operates from its manufacturing
facility in Water Valley, Mississippi, along with related sales and engineering operations in
Detroit. Visit www.solerotechnologies.com for more information.