Acquired by Atar Capital in 2018, Microcel is a Canadian full-service distribution business that represents some of the most innovative brands and products in the world. Global brands such as Fitbit, Anker, Tile, Polaroid, Logitech, Belkin, Beurer, Goal Zero, and many more, partner with Microcel to drive their sales, brand expansion, retail activation, online/e-commerce, distribution and logistics.
Microcel is a leader in driving collaborative and strategic partnerships across all channels of distribution in Canada; from big-box retailers (Walmart, Canadian Tire, Best Buy, The Source, Loblaws, Home Depot, MEC, Sport Chek, and more), to regional independents, to Amazon, e-commerce, and direct-to-consumer channels,
Microcel has incredible reach and agility. This unmatched combination of channel expertise, commercial know-how, and best-in-class customer service, has established Microcel as the go-to partner in Canada to bring the world’s leading innovation brands and their products to market.