Atar Capital is proud to highlight the expansion of phade® paper cups, lids, and Flex straws in more than 4,500 Walmart stores across the US and online.
Developed by Atar Capital affiliate company WinCup, phade® products are made with a revolutionary marine biodegradable polymer that is home and industrially compostable. Now, millions of shoppers at America’s largest retailer can choose their drinkware with confidence, knowing it will fully break down in months, not decades.
“This partnership marks a transformational moment not just for Atar Capital, WinCup, and phade®, but for the entire sustainable packaging industry,” said Atar Capital founder Cyrus Nikou. “We’re excited for even more consumers to replace traditional plastics with innovative alternatives that protect our planet for future generations. This milestone validates our investment thesis that the future belongs to companies solving real-world problems with innovative solutions.”
Since acquiring WinCup in 2020, Atar Capital has provided operational guidance and strategic oversight to a team of world-class leaders. Together, Atar Capital and WinCup expanded the reach of WinCup’s revolutionary phade® technology. Since then, WinCup has achieved remarkable milestones, from winning the 2020 Innovation in Bioplastics Award to partnerships with major sports venues like Mercedes-Benz Stadium and Yankee Stadium.
Read the full press release here. phade® products are available for purchase at Walmart.com here.
About Atar Capital
Atar Capital is a global private investment firm that acquires a wide range of lower middle market businesses exhibiting opportunities for growth, revitalization and significant value creation. Atar Capital’s principals have collectively completed 90 private equity transactions across 18 countries worldwide.
Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its affiliated companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit https://atarcapital.com/.
About WinCup, Inc.
WinCup, Inc. is headquartered in Atlanta, Georgia, and is a leading manufacturer of traditional and Eco-Friendly disposable cups, bowls, containers, lids, and straws. The company’s eight manufacturing locations across the U.S. are committed to high-quality products and superior customer service. To learn more, please visit www.wincup.com.
