Atar Capital Acquires Keypoint Intelligence, Adding SaaS-based Solutions, Advanced Data Analytics and Market Intelligence to Its Diverse Portfolio

LOS ANGELES—October 10, 2019—Atar Capital, a Los Angeles-based global private investment firm, announced today it has completed the acquisition of Keypoint Intelligence, a leading independent source for data analytics, laboratory testing and advisory services for the global digital imaging industry. Financial terms of the agreement were not disclosed.

Headquartered in Fairfield, NJ, with offices in the United Kingdom, Hong Kong and Japan, Keypoint Intelligence is built upon two brands: Buyers Lab and InfoTrends. Along with providing clients access to unique SaaS tools and platforms, the company offers the most comprehensive independent product and market data to OEMs, retailers, software developers, suppliers, and dealers worldwide.

Its core platform, bliQ, built around sophisticated proprietary analytical testing capabilities provides a range of detailed specifications, overviews and in-depth reports for tens of thousands of products that help resellers across a number of industry verticals to sell more. The Buyers Lab awards, reserved for products and imaging OEMs that have undergone a rigorous independent testing process by the Company’s independent, experienced analysts and technicians, will continue.

Atar Capital specializes in corporate divestitures and complex carve-outs across a wide range of industries and geographic markets. Commenting on this latest acquisition, Cyrus Nikou, founder and managing partner of Atar Capital, said, “Keypoint Intelligence is a new platform for Atar Capital. The company is known for delivering high-touch, data-driven services that offer powerful value propositions to customers. Atar is well-suited to help accelerate Keypoint’s growth, building on its impressive reputation for offering unbiased and reliable business and product intelligence that moves companies forward.”

Robert Lezec, senior managing director at Atar, added, “Keypoint Intelligence delivers true end-to-end solutions and services, from in-depth laboratory test-generated product information to market intelligence that drive sales enablement and critical decision making for OEMs and resellers/dealers worldwide. We are looking forward to being a part of the company’s exciting future.”

Nikou led the Atar investment team that also included senior managing director Robert Lezec and managing directors Stanley Huang and Vijay Mony. Raymond James served as financial advisor for the acquisition.

About Atar Capital

Atar Capital is a global private investment firm that benefits from over 60 years of combined operationally-focused investment experience from its principals having completed over 60 private equity transactions across North America, Europe and South America. Atar Capital invests in both performing and underperforming lower middle market businesses that exhibit opportunities for growth, revitalization and value creation.

Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its portfolio companies. The firm assists with initiatives ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit:

About Keypoint Intelligence

Keypoint Intelligence is the global data and market intelligence leader for the digital imaging industry. The company is the authoritative provider of test based analytical information, competitive intelligence and sales enablement to the digital imaging industry. Its portfolio of products and services covers hardware, software, consumables and document management. Along with providing clients access to a range of SaaS tools and platforms, the company offers the most comprehensive independent research and data in the industry.

Keypoint Intelligence supports the industry’s leading Original Equipment Manufacturers, Independent Software Vendors and more than 2,000 dealers and leasing companies active in the digital imaging industry. The company’s core platform, bliQ, is based on its sophisticated and proprietary analytical testing capabilities, powering a product offering that includes field and laboratory test reports, product evaluations and outsourced testing services. In addition, Keypoint Intelligence is widely recognized as the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. For more information, please visit:

Media Contact:

Patricia Kilgore
Sterling Kilgore, Inc.
630-964-8500 ext. 223

Atar Capital Contact:

T.J. McCaffrey
Atar Capital