LOS ANGELES, CA – Atar Capital is pleased to highlight Director and General Counsel Brett Crowell‘s participation in an Exit Planning Institute (EPI) panel on September 24. During the panel, facilitated by the EPI’s Greater Los Angeles chapter, Crowell shared his extensive expertise in managing complex mergers and acquisitions transactions. Drawing from his background in M&A tax practice and transactional law, Crowell provided valuable insights on navigating the challenges of deal-making in today’s market.
The conversation was wide ranging, and included insights on managing competing interests in deals, approaching discussions around valuations in a transparent manner, and best practices to increase the likelihood of a deal closing.
“Open and honest communication during a process is key,” Crowell noted during the panel. “As a general matter, purchase agreements are about allocation of risk, so the parties have to come to a mutually acceptable solution on how to allocate the various risks based on their respective tolerances.”
“I’m thrilled that members of the Exit Planning Institute could learn from Brett’s knowledge during this panel,” said Cyrus Nikou, founder and managing partner of Atar Capital. “Brett has a keen understanding of what makes a transaction successful beyond practical financial engineering. Through integrity, thorough preparation, and realistic expectations from all parties involved, Brett’s expertise supports our mission to Invest with Impact and partner with purpose-driven businesses that make a valuable and positive impact on the world.”
Atar Capital is a global private investment firm that acquires a wide range of lower middle market businesses exhibiting opportunities for growth, revitalization and significant value creation. Atar Capital’s principals have collectively completed 90 private equity transactions across 18 countries worldwide.
Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its affiliated companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit https://atarcapital.com/.
