Atar Capital is pleased to highlight the recent appointment of Brad Laporte, Chief Executive Officer of portfolio company WinCup, to the New Jersey Plastics Advisory Council. This appointment by Governor Phil Murphy recognizes Laporte’s leadership in sustainable packaging solutions and WinCup and Atar Capital’s overall commitment to advancing environmentally responsible practices in the plastics industry.
“Brad’s appointment to the New Jersey Plastics Advisory Council reflects both his personal commitment and WinCup’s organizational dedication to developing sustainable solutions that the packaging industry and consumers use every day,” said Cyrus Nikou, Founder and Managing Partner of Atar Capital. “Atar Capital and WinCup remain committed in our partnership to bring innovative eco-friendly and marine biodegradable products to market, as well as promoting environmental responsibility while supporting economic growth.”
WinCup has become a pioneer in sustainable foodservice packaging, notably through the development and commercialization of phade®, the world’s first marine biodegradable, home and industrial compostable drinking straw. This innovative product has earned multiple industry accolades and represents a significant step forward in addressing global plastic pollution.
Read more about Brad Laporte’s appointment at PackagingNews.com.
About Atar Capital
Atar Capital is a global private investment firm that acquires a wide range of lower middle market businesses exhibiting opportunities for growth, revitalization and significant value creation. Atar Capital’s principals have collectively completed 90 private equity transactions across 18 countries worldwide.
Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its affiliated companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit https://atarcapital.com/.
About WinCup, Inc.
WinCup, Inc. is headquartered in Atlanta, Georgia, and is a leading manufacturer of traditional and Eco-Friendly disposable cups, bowls, containers, lids, and straws. The company’s eight manufacturing locations across the U.S. are committed to high-quality products and superior customer service. To learn more, please visit www.wincup.com.
About New Jersey Plastic Advisory Council (PAC)
The PAC is charged with monitoring the implementation of the “Get Past Plastic” Law and evaluating its effectiveness in reducing single-use plastics and plastic waste in the State. The PAC is required to report on the implementation and effectiveness of the law and provide recommendations for legislative or administrative action to improve the implementation or effectiveness of the law.
