Full Potential. Achieved.

The Firm

Atar Capital is a global private investment firm that benefits from over sixty years of combined buy-out, investing and asset management experience. The firm's principals have collectively completed over sixty private equity transactions across eighteen countries worldwide.

Atar Capital invests in both performing and underperforming lower middle market businesses that exhibit potential for revitalization, operational performance improvement, and growth. The firm specializes in corporate divestitures, complex carve-outs, and turn-around situations across a wide range of industries and geographic markets, with a focus on North America and Western Europe.

The firm makes control investments in companies with annual revenues ranging between $50 million and $1.5 billion, and with EBITDA levels ranging from negative up to $25 million. The firm generally holds its investments over a period of 4 to 7 years.

Headquartered in Los Angeles, and with offices in London, Atar Capital’s best-in-class business development, M&A and operations capabilities enable its portfolio companies to achieve their full potential.

Our Core Values

Atar Capital is continually seeking to accomplish perfection in everything it does, but is always looking to earn the trust and confidence of its customers, investors, employees, suppliers and the communities in which our companies are located. Atar Capital was founded and operates on the basis of the following core values and principles:

  • Respect: Sustain an atmosphere of mutual respect, support and authentic communication with all.
  • Quality: Strive for the highest quality and professionalism in facilitating our practices.
  • Integrity: Act in accordance with the highest standards of ethics and integrity.
  • Responsiveness: Respond promptly and encourage and maintain frequent communication.
  • Performance: Strive to achieve Full Potential for the firm and its portfolio companies.

Investment Criteria

Size/Geography

Atar is a control/buy-out private investment firm operationally focused within the lower middle market across a broad geographical spectrum

  • Revenues ranging from $50 million to $1.5 billion for platform investment, and sub-$50 million for add-on investments
  • EBITDA ranging from negative to $25 million
  • National or international companies located in North America, Western Europe and South America

Strong & Scalable Business Models

Atar is always looking to grow a company or provide capital to take an enterprise to the next level

  • An existing and reliable customer base with recurring revenue streams
  • Defensible market position with barriers to entry
  • Solid and scalable platform primed for add-on acquisitions
  • Placement in markets with high growth potential
  • Experienced management teams motivated to the growth and long-term health of the company

Non-Core Carve-Out / Corporate Divestures

Our proprietary and operational strategies allows us to swiftly execute corporate carve-outs for the seller:

  • Simplify complex carve-out requirements for corporate sellers
  • Co-develop Transition Service Agreements specifically around IT, finance & accounting, marketing, engineering, treasury, payroll and sales
  • Develop a robust 100 day transition plan
  • Transparency to the sellers throughout the entire process
  • Special situations
  • Underperforming companies or divisions with operational efficiency improvement and growth potential
  • Turnarounds and restructuring
  • Recapitalizations

Industries

Our principals and senior advisors have significant experience and interest in the following industries:

  • Diversified Industrials
    • Automotive
    • Chemicals
    • Paper, Packaging & Printing
    • Distribution
    • Metals
    • Transportation & Logistics
    • Aerospace & Defense
  • Technology, Telecom & Business Services
  • Retail, E-Commerce, Branding & Consumer Products
  • Media, Print & Entertainment
  • Food & Beverage
  • Energy, Oil & Gas
  • Healthcare Products & Services

The Team OUR LEADERSHIP

Cyrus Nikou

Founder and Managing Partner

Cyrus Nikou founded Atar Capital after working 12 years as a serial entrepreneur in the private equity and debt markets.

Cyrus oversees all aspects of the firm’s strategy, including M&A, operations, business and corporate development, and overall management of the firm. He is actively involved with every aspect of the transaction life cycle, and plays an active role with all of Atar Capital’s investments.

Prior to founding Atar Capital, Cyrus co-founded and was a Managing Partner at the Revolution Capital Group, a lower middle market buyout investment firm based in Los Angeles, where he was responsible for executing and overseeing all of the firm’s transactions, as well as managing the financing and legal operations of the business.

Cyrus holds a B.S. in Business Administration and Corporate Finance from the University of Southern California, Marshall School of Business.

Robert Lezec

Senior Managing Director

Robert Lezec is a seasoned private equity executive with a strong track record of buy-out investing, as well as conceiving and executing successful performance improvement programs across a wide range of industries on a global basis. His unique combination of international M&A and operational expertise lends itself to creating optimum value within Atar’s portfolio of acquired companies.

At Atar Capital, Robert contributes his expertise to the firm's entire investment life cycle, evaluating new investment opportunities, supporting the execution of all acquisitions and divestitures overseeing all post-closing activities, from 100-day transition plans to long term portfolio company management, working closely with all company executives to drive short and long term transformational initiatives.

Prior to Atar Capital, Robert was one of the founding partners of OpenGate Capital, where he was responsible for the firm’s operations on a global basis. During his tenure at OpenGate Capital, he participated in the execution of over 40 cross-border transactions, and oversaw a portfolio of 15 companies with a combined revenue of $3 Billion located throughout North America, Latin America and Europe.

Previously, Robert served in a variety of senior positions with Platinum Equity’s M&A and operations teams in Europe, and in management consulting working with KPMG in the United Kingdom and with Booz Allen & Hamilton in the USA. He also held various operating roles working with Schlumberger, Thermo Electron, and Charles Stark Draper Laboratories. He was also president and CEO of Indiqu, and early-stage pioneer in mobile entertainment and gaming, which was sold to Hands-on Mobile in 2001.

Robert earned his B.S. and M.S. degrees in Mechanical Engineering from the Massachusetts Institute of Technology, and his MBA from INSEAD in France.

Stanley Huang

Managing Director

At Atar Capital, Stanley Huang focuses primarily on evaluating new investment opportunities, performing due diligence and providing financial, and operational oversight for Atar’s portfolio companies.

Prior to joining Atar, Stanley was the CFO of Revolution Capital Group, where he was responsible for overseeing the FP&A functions for portfolio companies and providing operational oversight. Stanley served as the Senior Director of Finance at Murad where he was responsible for enterprise-wide analytics, reporting and budgeting. He also served as Vice-President of Strategic Planning for Goldline International, where he was responsible for managing day-to-day cash flow forecasts, evaluating new businesses opportunities, and working on strategic corporate initiatives.

SStanley also spent 11 years advising both financial and strategic buyers on their financial and operational due diligence and has spent time with PriceWaterhouseCoopers (PwC), McGladrey, and Duff & Phelps, advising on projects involving over $2 billion in transaction value. Stanley also spent time with Platinum Equity where he was responsible for evaluating deals, performing due diligence, and working with lenders, both domestically, and internationally.

Stanley holds a B.S. in Economics from The University of Pennsylvania, Wharton School, and is a licensed CPA in the State of California.

Vijay K Mony

Managing Director

Vijay Mony is a Managing Director working out of Atar Capital’s Los Angeles office, where he provides transaction life cycle support including transaction execution, due diligence, and transition oversight for the firm's newly acquired companies. Post-acquisition, Vijay partners with management teams to define and drive them to their "Full Potential".

Prior to Atar, Vijay held senior M&A and Operations positions with OpenGate Capital, Cerberus Capital Management and Alvarez & Marsal. Vijay was also a management consultant with Accenture-Strategy; and started his career at Ford Motor Company where he served in a variety of operating roles in supplier quality, lean manufacturing and global purchasing.

Vijay holds a B.A. from Michigan State University and is a trained Six Sigma Black Belt. Vijay has published and spoken at various conference events around topics such as M&A integration, and harnessing environmental sustainability as a competitive advantage.

T.J. McCaffrey

Vice President

T.J. McCaffrey serves as a Vice President at Atar Capital, where he focuses primarily on Atar's origination and business development efforts. Prior to joining Atar Capital, T.J. served as an Associate at Goldman Sachs & Co., where he focused on business development within their Investment Management division.

T.J. also served as the Co-Founder/Head of Business Development for Butter, LLC, a software development company that focuses on creating innovative web and mobile applications. Additionally, he served as Vice President of Business Development & Strategy for Homage Arts, a creative film and television development company based in Los Angeles.

T.J. graduated Magna Cum Laude from Auburn University, holding a B.S. in Business Administration with a concentration in Finance.

The Team Senior Advisory Group

Atar's advisors are seasoned executives in their respective industries who have held or currently hold senior level positions at well-known best-in-class companies. They partner with Atar Capital to assist on the pre-acquisition due diligence of all prospective acquisition targets, and work closely with Atar’s portfolio Company management teams to develop their post-acquisition strategies and operational plans.

Our advisors hold expertise in industry verticals such as Technology, Oil & Gas, Retail, Consumer Goods and Media as well as functional expertise in sales, supply chain management, marketing, branding, information systems, finance and accounting.

Keyth Pengal

CEO – Frontier Integrity Solutions (FIS)

Energy, Oil & Gas

Keyth Pengal is a Senior Advisor to Atar where he focuses on the expertise in Energy, Oil & Gas, and Media sectors.

Keyth focuses on evaluating the operating needs of Frontier Integrity Solutions and directs continuous improvement opportunities, due diligence and operational oversight of the compan’s advanced business model. Keyth has over 25 years of operational experience in a senior or executive role. At Warner Brothers, Keyth was General Manager of several facilities with volumes up to 8 billion in retail shelf ready product. Keyth also led several technology stack and software developments and implementations. Keyth has served as an advisor across various industries on a project manager basis.

As Vice President of Operations with Goldline International, Keyth led the technology and process improvements necessary to grow the company from $50M in revenue to over $850M in 3 years, and also designed the operational infrastructure required for such rapid growth.

Keyth holds a B.A. in Business Management from Roosevelt University.

Bill Boyer

Senior Vice President - Operations Southcross Energy

Bill Boyer is a Senior Advisor to Atar Capital, where he focuses focused on the Energy, Oil & Gas sectors. Bill currently serves on the Board of Frontier Integrity Solutions, the leader in oil and gas mid-stream pipeline inspection services.

Currently, Bill is also Senior Vice President of Operations for Southcross Energy Partners, L.P., a master limited partnership with assets located in South Texas, Mississippi and Alabama, including two large cryogenic gas processing plants, two natural gas liquids fractionation facilities, and approximately 3,100 miles of pipeline.

At Southcross, Bill is responsible for the operational, financial, environmental and safety performance of Southcross’ pipelines, plants and compressor stations, with staff based in 3 states.

Bill joined Southcross in late 2015, shortly after his retirement from Occidental Petroleum, having retired from Occidental with 39 years of experience in midstream and chemicals operations and engineering assignments.

At Occidental Bill worked in project and process engineering roles, as well as in several plant manager assignments in Kansas and Texas at gas processing and natural gas liquids fractionation plants. Bill was the President of Occidental’s crude oil pipeline subsidiary, Centurion Pipeline, and General Manager of Occidental’s Midstream Operations business unit, which included the Centurion Pipeline operations and a new marine terminal at Ingleside, Texas.

Mr. Boyer holds a B.S. in Chemical Engineering from the University of Oklahoma, and is a registered Professional Engineer in both Oklahoma and Texas. Bill is also a member of the National Association of Corporate Directors.

Jeffrey Gray

Senior Advisor

Diversified Industrials

Jeff Gray is a Senior Advisor to Atar Capital where he focuses on Diversified Industrials, including Paper, Packaging and Printing sectors.

Jeff has spent 27 years in senior roles at over 40 companies ranging in size from $3 million to $1.8 billion. Jeff has turned around companies with a history of over 20 years of operating losses, as well as companies who were left behind by rapidly changing events. Jeff’s collaborative approach builds winning cultures and releases the full potential of a company by tapping into the individual potential of each employee, partner and supplier.

Prior to Atar Capital, Jeff was a Managing Director at Revolution Capital Group, where he was responsible for portfolio company operations and financial results. Jeff led multiple successful transitions which resulted in exits at the Tampa Tribune and Maysteel Holdings.

Prior to his tenure with Revolution Capital Group, Jeff served as a Company President and Director of Integration for Taylor Corporation.

Jeff started his career in private equity with Platinum Equity, where he led over a dozen companies through the investment cycle from, acquisition to divestiture.

Jeff started his career at AMR Corp., the prior parent to American Airlines, where he held positions in corporate finance. Jeff’s division was sold to Platinum Equity.

Jeff holds a B.A. in Government and an MBA in Finance each from the University of Texas at Austin.

Ryan Craver

Senior Vice-President, Emerging Brands, Licenses & Digital Strategy
Lamour Group

Retail, e-Commerce, Branding & Consumer Products

Ryan is a Senior Advisor to Atar Capital, where he focuses on the Retail, Consumer Goods and Branding sectors.

Ryan’s natural fascination with the intersection of retail and technology has led to a career of inspiring and leading brands to be on the forefront of the evolving “connected retail” environment.

Ryan currently leads Digital Sales & Operations for licensed brands, including New Balance, Skechers and Joe Fresh. Additionally, Ryan is the Founder and Chairman of Commerce Canal, a retail advisory firm driving $100 million in annual retails sales for some of the world’s largest brands in apparel, footwear, jewelry and industrial.

Prior to his tenure with Commerce Canal, Ryan was the President & CEO of Trimfit, Inc; Senior Vice President of Strategy at Hudson’s Bay Company; and held management consulting positions at both Alvarez & Marsal and at Accenture Strategy.

He holds double B.S. degrees in Marketing and Supply Chain Management from Arizona State University, and holds board and advisory positions with several retail/digital startup’s.

Manu Kaushish

CEO of Nirvana Digital

Technology, Telecom & Business Services

Manu Kaushish is a Senior Advisor to Atar Capital where he focuses on the Technology, Telecom, Media and Business Services sectors.

Manu is a technology entrepreneur who has worked with startups and public companies to create, build and grow scalable Internet & Media businesses. His roles have included Management, Strategy, Product and Business Development. Manu has been a contributor to the technology sections of magazines and newspapers such as Dataquest, PC World and the Statesman in India. He has been interviewed/profiled in media such as Time Magazine, Variety, The Week, Star TV, Times of India and PC Quest. Manu is an angel investor and advisor to companies in the Cloud IoT, med-tech, wearables, food and beverage and fin-tech space.

Manu is currently CEO of Nirvana Digital, the largest YouTube Multi Channel Network for video content from the Indian sub-continent. He bootstrapped and grew the view base of the network to over 1.5 billion minutes of video served per month and created revenue streams from platforms including HULU, Roku, Amazon, Apple iTunes, Spotify and mobile operators.

Prior to Nirvana, Manu was a Senior Vice-President at Eros International and was responsible for driving Eros's technology and business to grow the digital monetization unit by creating new revenue streams from global distribution over Internet, Mobile, IPTV, Cable, Devices and other on demand channels. Manu created revenue streams from Comcast, Apple iTunes, Time Warner Cable and YouTube via models including VOD/SVOD/Ad Supported monetization. He built and managed the first and only Bollywood SVOD package on Cable MSO's in North America on Time Warner, Comcast, RCN, Cox and Century Link.

Manu is also the Founder of Divine Arts, one of the first aggregators and digital distributors of audio content from the Indian sub-continent. Divine Arts entered into a strategic partnership with Saregama India Limited (formerly HMV India) (NSE: SAREGAMA), to transcode, package and deliver a catalog of over 100,000 Indian music tracks to Real Networks (NASDAQ: RNWK), making Real Rhapsody the first Internet service to offer Indian music to a global audience. Divine Arts subsequently created a technology platform that distributed audio content for many of India's major studios to over 100 online and mobile channels such as Apple iTunes, Rhapsody, Yahoo Music and more.

In addition, Manu is the Founder of Satrang, where he developed a white labeled platform for the online grocer Namaste.com (a Kliener Perkins portfolio company) that offered Namaste's audience a fully integrated, plug and play component to send gifts online. Satrang expanded to manage over 25 gifting storefronts offering 1100 products on high traffic sites including HindustanTimes.com, 123India.com, Tehelka.com and more.

Earlier in his career, Manu held positions with E2open and Crowe Chizek (now Crowe Horwath). Manu graduated with a B.S. in Computer Science from Michigan State University.

Portfolio Management Achieving Full Potential

Atar Capital’s combination of operational expertise, industry knowledge and investment experience provides a unique edge in identifying and creating value. Atar’s strategy is not only to work as a financing/equity partner for all of its acquired companies, but also to assist in the operations of acquired businesses, leveraging all of the resources available through Atar’s global platform, including a bench of seasoned senior advisors with deep sectorial and functional expertise.

Atar Capital invigorates, empowers, and motivates its management teams in order to drive change and the sustainable creation of value. Atar works closely with management teams, in a proactive and collaborative manner, in order to make the most informed and best long-term strategic decisions.

Atar Capital promotes a “managed partnership” dynamic throughout its portfolio investments. This provides management teams a broad mandate for running their companies, while Atar Capital provides support on mission critical levers such as financing, post-closing transition support, M&A bolt-on/roll-up support, overall strategy definition, legal and accounting support, among many others – all of which are designed to enable portfolio companies to focus as much of their available bandwidth as possible on managing their day to day operational priorities, while Atar provides support in all other areas that are affected and impacted by the change of ownership.

Atar Capital invests capital, but most importantly, it’s team’s time and expertise into helping to transform the operational and financial performance of its acquired businesses so that they all reach their Full Potential. The incentive structures typically put into place by Atar Capital are designed to motivate and to reward all portfolio company management teams for their valuable contributions upon the successful implementation of a performance improvement plan, and the completion of a successful exit.

Portfolio

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Contact

GLOBAL HEADQUARTERS

1999 Avenue of the Stars, Suite 2810
Los Angeles, California 90067
+1 310 870 0808
info@atarcapital.com

EUROPEAN HEAD OFFICE

8-10 Hill Street, London W1J 5NG,
United Kingdom
+44 20 7764 0715
info@atarcapital.com